Meet the pro behind HxGN LIVE Geosystems Laser Scanning/HDS sub-track

What began as the annual Leica Geosystems HDS Worldwide User Conference in 2005 has now morphed into the HxGN LIVE Geosystems Laser Scanning/HDS sub-track.

Orchestrated by a well-known industry expert, this sub-track is celebrating a decade of helping professionals around the world work smarter and get the best results.

Presenting the pro

Meet the pro behind HxGN LIVE Geosystems Laser Scanning/HDS sub-track

The legend behind the Laser Scanning/HDS sub-track could fill a library with his industry knowledge, and he’s sharing some of that insight with us in this exclusive interview covering high definition survey and laser scanning.

Geoff Jacobs, senior VP of strategic marketing for the Scanning/HDS business unit, has a storied career in the technology field. With Cyra Technologies since 1998, he transitioned into Leica Geosystems in 2001 when the former company was acquired. He began the annual Leica Geosystems HDS Worldwide User Conference in 2005 and integrated it into the HxGN LIVE conference and international exhibition in 2011. As the Laser Scanning/HDS sub-track owner, he’s responsible for recruiting speakers for break-out sessions; reviewing and approving all sub-track presentations, which he will be moderating/commentating many; organizing all sub-track related activities, including HDS Networking Luncheons and guidance on hands-on training workshop topics; promoting the sub-track to potential attendees; providing guidance on HDS-related content for The Zone; and coordinating with other sub-track and track owners for laser scanning-related topics.

Jacobs is quick to give credit to his excellent team. “For 2015, my colleague Justin Barton, product marketing specialist, is assisting with speaker recruitment, interviews, and presentation reviews, and Mike Harvey, NAFTA training and support manager, is again organizing the popular HDS University workshops and HDS Plan Contest


1) What is the Laser Scanning/HDS sub-track about?

The sub-track is squarely focused on providing content and networking opportunities to help our laser scanning/HDS customers be more successful with their Leica HDS tools and business practices. It also serves as a valuable source of information and networking contacts for professionals considering getting into laser scanning with Leica HDS tools.

2) What are the key takeaways for participants?

Attendees regularly tell us that in addition to validating their own work processes, they pick up new ideas and networking contacts that pay big dividends. Participants also gain valuable insights into laser scanning applications and technology trends to help better position their organizations for the future – they get a clearer picture of the road ahead.

3) Who should sign up for the Laser Scanning/HDS sub-track and why?

Registrants can attend any session regardless of which sub-track they sign up for. If you’re at all interested in laser scanning from a technical, business or organizational standpoint, there’s great content throughout the sub-track sessions and related activities.

4) How will this sub-track prepare professionals for the ever-evolving work environment?

Laser scanning is not only a hot technology, but it’s one in which there are rapid changes in the tools and competitive landscape. This track gives attendees the information and contacts that they need to best navigate that changing landscape and stay successful.

5) What one word best describes this sub-track? Please explain.

Motivational! We hear this all the time from attendees – they get inspired not only by what they hear and learn, but also by the contagious enthusiasm of HDS users and Leica HDS staff.

6) Any last comments?

Great Stories start right here.

In addition to great practical content, this sub-track has an exceptionally high “cool factor”. Many presentations include engaging movies and topics with world-class appeal. You’ll see some iconic sites and structures scanned and presented by some of the world’s leading HDS professionals,  such as CyArk’s efforts to preserve national treasures.


For more information about the Laser Scanning/HDS sub-track, contact Geoff Jacobs at

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